Key Takeaways:
– Amazon’s return-to-office policy is cited as helping to revitalizing businesses in the South Lake Union area
– Different businesses echoed the same sentiment over an increase in foot traffic and customer volume during mid-week days
– Some business owners wish Amazon would extend to a five-day work week for an even bigger boost
– Seattle still has high vacancy rates in downtown district, indicating a mixed recovery from the pandemic
Article
In the sunshine of summer, a lunchtime bustling was evident in the South Lake Union neighborhood in Seattle, home to Amazon’s headquarters. More than a year after Amazon encouraged its staff to return to the office for at least three days a week, there is a vibrant revival among local businesses in the area.
Busier Foot Traffic Paints Positive Outlook
Across various dining venues in the area, a noticeable rush of people kept tables both indoor and outdoor bustling with diners. Food trucks parked around also attracted queues while general foot traffic was robust. According to insights gathered by GeekWire during a recent visit to several venues in the area, the busiest days for in-office work are the middle of the week.
This three-day mandate garnered a positive response from local business owners and workers, indicating a significant uptick in business volume and a rejuvenation of the South Lake Union neighborhood. However, some feel that a full five-day work week could elicit an even healthier business environment.
Return-to-office Policy and its Aftermath
Data cited by Amazon indicates increased foot traffic around its buildings, validating that its return-to-office policy is working favorably for its internal employees and surrounding businesses. The tech titan is now implementing measures to track employees’ hours spent in the office, subject to a minimum stipulation of two-hour visits.
Despite the apparent success of the policy, the initial mandate has faced opposition, including a walkout protest and the creation of a “Remote Advocacy” Slack group. It has also led to employees opting to quit rather than return to on-site work after experiencing flexibility during remote work.
Bursts of Business Success Stories
Shannon Rau’s dog daycare and boarding business Martha’s Garden has witnessed a significant influx of clients since Amazon’s return-to-office policy implementation. Despite facing several challenges during the early days of the business, thanks to office goers bringing their canine companions regularly, Rau said it has made a big difference. It currently employs seven workers, and there’s now a wait list for new entrants.
Nathan Yeager, the owner of Great State Burger and King Leroy, experienced a 25% year-over-year growth in revenue. Acknowledging the mid-week business slump on Mondays and Fridays, he appreciated Amazon’s policy for restoring vibrancy to the South Lake Union area.
A Mixed Bag of Recovery
While the immediate businesses around Amazon are experiencing a rejuvenation, the broader downtown area still hovers around a 32% office space vacancy rate, signaling a more nuanced recovery. High-profile closures and property underselling also hint at the hardships borne by businesses during the pandemic.
Despite a quarter of the U.S. companies predicted to require more frequent office presence in 2025, the idea continues to spark debate. Additionally, the return of workers is increasing slowly and is still 36% below pre-pandemic levels. Whether these mid-week spikes of vibrancy can extend beyond the tech giant’s reach and breathe life back into Seattle’s downtown remains to be seen.
