Key Takeaways:
– Lumen Field in Seattle will feature six new stores with Amazon’s cashierless technology.
– Overhead cameras will track customers and their purchases at concession stands.
– The retail stores will use RFID tags as part of the shopping experience.
– The first ‘Just Walk Out’ store at Lumen Field reported a 60% increase in customer transactions.
– Just Walk Out technology is now available in more than 80 sports stadiums globally.
– Amazon is now focusing on university campuses and plans to remove the tech from its large-format Amazon Fresh grocery stores.
Amazon is expanding its ‘Just Walk Out’ technology at the Seattle Seahawks’ Lumen Field with the addition of six new retail locations. The technology allows for a cashierless and hassle-free shopping experience, contributing to the venue becoming the sports stadium with the most ‘Just Walk Out’ technology globally.
Amazon’s Revolutionary Technology
The technology tracks customers and their purchases using overhead cameras at the 13 concession stands at Lumen Field. For instance, if you pick up some snacks at these stands, the cameras will track your choices and charge you as you leave the store. The two retail locations at the stadium which sell soft goods such as clothing, hats, and fan gear feature radio-frequency identification (RFID) tags as part of the ‘Just Walk Out’ shopping experience.
Since the first ‘Just Walk Out’ store opened at Lumen Field last year, it reported a significant increase in customer throughput — a 60% surge to be specific. What’s more, total transactions per game at the store doubled compared to the preceding traditional concession stand.
Furthermore, Lumen Field witnessed a 32% jump in concession transactions per game following the technology’s implementation. This aligns with Amazon’s findings that ‘Just Walk Out’ tech has increasingly become available in over 80 sports stadiums and arenas across Canada, Australia, the U.K., and the U.S.
‘Just Walk Out’ Tech’s Expansion
The technology’s spread doesn’t stop at Lumen Field. Northwest Stadium in Maryland now welcomes Washington Commanders fans with seven new ‘Just Walk Out’ stores, marking the highest number of stores launched simultaneously at a single sports venue. Other stadiums like M&T Bank Stadium in Baltimore, Bank of America Stadium in North Carolina, EverBank Stadium in Florida, and Hard Rock Stadium in Miami have also adopted the technology.
Amazon’s Go convenience stores, launched in Seattle in 2018, first introduced the concept of ‘Just Walk Out’ tech. Since then, the technology has entered more than 180 third-party establishments across Australia, Canada, the U.K., and the U.S. These locations include grocery stores, airport travel retailers, theme parks, and colleges.
Future Plans of ‘Just Walk Out’ Technology
In a recent turn of events, Amazon announced plans to expand ‘Just Walk Out’ tech to more university campuses in the U.S. and globally, with over 30 stores already operational on such campuses. However, most Amazon Fresh grocery stores will soon be devoid of the tech as the company decides to focus on its Dash Carts.
In conclusion, technology like ‘Just Walk Out’ is transforming the world of retail and enhancing the customer experience. With Amazon’s consistent strides in expanding its reach, one can only anticipate more advancements and wider acceptance on the horizon.
