Key Takeaways:
– New Seattle-area startup, Juicer Energy, is working to transform residential properties into public EV charging stations.
– CEO Nick Huzar, former OfferUp leader, spearheads the initiative along with chairman Jon Gelsey and COO Amit Mital from renowned tech companies.
– The startup aims to enable more accessible and affordable charging infrastructure for EV owners.
– Juicer Energy’s first round of investment has yielded at least $5 million, according to a newly revealed SEC filing.
Redefining EV Charging with Juicer Energy
A novel Seattle-based startup named Juicer Energy is making waves in the tech industry. Leveraging its leaders’ extensive experience in the tech industry and startups, Juicer Energy is devising a scheme to transform residential real estate into public electric vehicle (EV) charging stations.
At the Helm of Juicer Energy
Leading this innovative mission is Juicer CEO, Nick Huzar, who was the Former CEO of the used goods marketplace, OfferUp. Huzar’s successful stint at OfferUp, which he established in 2011 and left as CEO in 2021, signifies that Juicer Energy is in capable hands.
Juicer Energy’s hierarchy commendably features Jon Gelsey, the erstwhile CEO of Auth0 and Xnor.ai, as chairman. Gelsey’s vast experience in tech businesses, including his role in the $6.5 billion acquisition of Auth0 by Okta in 2022, and the acquisition of Xnor.ai by Apple in 2020, only strengthens his role at Juicer.
Lending stability to Juicer’s operations is Amit Mital, former CTO of Symantec and seasoned Microsoft leader, as COO. His transitions, from launching Seattle startup studio Kernel Labs in 2015 to his recent role as a special assistant to the president, make Mital a formidable strength to Juicer Energy.
Juicer utilizes its Technological Competence
Rounding out the team is Juicer’s CTO, Goutham Sukumar who was CEO of NitroDesk, acquired by Symantec in 2014. Sukumar strategically led Kernel Labs for a year after replacing Mital in 2021, adding valuable experience to Juicer’s operations.
Juicer Energy envisions a convenient “charge anywhere” experience. EV chargers installed at residences are expected to generate incremental income for property owners while availing EV charging 10 times cheaper than current solutions.
Addressing EV Charging Challenges
Juicer’s unique offering aims to tackle what has long been considered a major issue for EV owners – the lack of adequate, cost-effective charging infrastructure. Many EV owners are unable to afford charging installations at home or live where access to chargers is difficult.
Echoing these concerns, Goldman Sachs identified in May that rapid charging infrastructure issues have become significant as EV sales increase. The group warned that concerns about driving range and charging infrastructure may deter potential consumers from buying EVs.
The new startup already possesses an app allowing EV users to locate charging stations using QR codes. The app represents Juicer’s commitment to remedying the issues surrounding EV charging, by facilitating availability, accessibility, and affordability.
Raising the Stakes for EV Charging Startups
Juicer Energy’s SEC filing unveiled the successful attainment of at least $5 million in its initial round of investment. This investment landscape setting them on a promising path against Seattle region competitors like Electric Era and Autev.
Juicer’s future successes could heavily influence the Biden administration’s call for a nationwide EV charging network of 500,000 chargers by 2030. This year, $46.5 million was announced for 30 projects to boost EV charging, confirming the administration’s commitment to propelled progression in the EV market.
If Juicer Energy can continue to capitalize on the talents of its executive team and maintain its ambitions, the Seattle-based startup could help revolutionize the EV charging space.
